Welcome

I’m glad you’ve landed here, whether by intention or by chance. I believe very few encounters are accidental, and I appreciate you taking the time to stop by.

This space is a work in progress. Part reflection, part roadmap. A place to look back in order to better understand what comes next.

As you’ll see elsewhere on the site, my journey began in music. It was shaped by years of disciplined practice, performance, and constant learning. Over time, that foundation expanded into academia and then into global business. What connects it all is a persistent urge to grow, to build, and to contribute in ways that matter.

This site is not only about me. Many of us reach crossroads along our paths. Sometimes they feel like dead ends, or detours we never planned for. If you’re drawn to unconventional trajectories, curious about unfamiliar territory, or open to exploring new ideas, this may resonate.

For a long time, I believed I would spend my life entirely in the music world I had mastered. After all, if ten thousand hours make an expert, why start over? Life had other ideas. Without a clear map, I kept moving forward. Looking back, I’m grateful for the experiences that pushed me beyond what was familiar.

Today, this site offers a glimpse into the two worlds that shape me. Business, which I expand on here, and music, which I explore more deeply on The Stage – Music as an Anchor. Think of this as a personal MVP. Imperfect, evolving, and very much alive.

My work today includes supporting the pharmaceutical industry through sourcing, digital, and operational transformation. Previously, I worked in aviation, helping critical facilities and engineering environments become safer and more resilient. Earlier still, I supported emergency communication systems designed to perform under pressure.

There is always value to add and room to improve. That’s what keeps things moving, one deliberate step at a time. If any part of this journey resonates, I’d be happy to connect. You can reach me at EMAIL.

The Overture

Music as an Anchor and First Venture

Music was my anchor and my training ground. Beyond performance, it taught me leadership, self-branding, logistics, and working within high-performing collectives. Years of disciplined trumpet practice taught me focus, patience, and consistency long before I encountered those words in a business context. I promoted concerts and built ensembles, gaining an education in ownership and responsibility before I even had a name for it.

A Change of Key

Academia and the Pull Toward Business

That hands-on experience sparked a deeper curiosity. While still performing, I applied for scholarships in Vienna and received full offers, including one from Lauder Business School. This marked the beginning of a dual path. By day, I studied intercultural business, macroeconomics, and global marketing. By night, I performed in venues like the Vienna Konzerthaus and immersed myself in the world of Viennese balls.

While completing my second year of studies, I was headhunted by tesa tape to support Eastern European sales efforts, diversifying a new B2B product line into Eastern Europe and Russia. This period was defined by some unforgettable road trips and frequent hotel changes. Even then, the musician remained. I carried my trumpet and a practice mute everywhere, finding time for "odd-hour" practice sessions in hotel rooms before bed.

I completed my BA in Intercultural Business and Marketing in 2012. Although I was honored to be offered for a permanent move to tesa's Hamburg HQ for further engagement, personal constraints meant I couldn't accept. This experience taught me that growth happens at the intersection of disciplines, not within a single lane.

Cadenza into Commerce

Entering the Corporate World

Following my time with tesa tape, I took a deep dive into financial analysis. I began a part-time role at Bloomberg during my studies, which continued after graduation. This role allowed me to utilize nearly all my languages—Russian, Hebrew, German, and English—to navigate global financial data. This opened my appetite to broaden my knowledge in finance, leading me to the University of Buckingham for my MSc in Financial Management.

From 2013 onward, I moved into broader operational and leadership roles. At GE Healthcare, I supported large-scale Procure-to-Pay transformations across EMEA and Israel. At Motorola Solutions, I led procurement operations transitions, bridging Israeli and Polish hubs during a critical migration phase.

This phase was a whirlwind of motion. It was the era of twice-a-week flights in business class and significant time in lounges, which became my second offices. I recall many moments opening the laptop between my legs to finalize a presentation or settle a matter between legs of a journey. I often entered projects I knew very little about, mastering them in no time to "pile the dots" and deliver. Beyond technical coordination, I realized that off-work chats were often the most important, as they built the connections with stakeholders that truly move the needle.

Sustaining the Melody

Blending Past and Present

By 2015, I had completed my MSc with merit. From 2017 to 2020, I worked with International Airlines Group, leading global procurement initiatives across infrastructure and engineering for British Airways Maintenance Cardiff. Since late 2020, I have been with Roche, focusing on global sourcing and delivery across IT and OT within highly regulated pharmaceutical environments.

I remain deeply excited by this business phase. The pace, the complexity, and the constant evolution keep me eager for the things to come. Music today plays a personal role, but the skills it gave me remain constant: discipline, creativity, listening, and collaboration. Whether I’m shaping strategy or building resilient systems, the musician is always present.

This journey was never about leaving music behind. It was about finding a bigger stage. 

Real passion doesn’t disappear; 

it simply finds new ways to surface.