Welcome!

I’m glad you’ve landed here—whether intentionally or by happy accident. I believe every interaction holds meaning, and I’m grateful for the opportunity to connect.

This space is a work in progress—part reflection, part roadmap. It’s my way of looking back to better understand the path ahead. My journey began in music, was shaped by exploration, and continues to be fueled by a desire to grow, create, and make a meaningful impact.

But this isn’t just about me—I hope there’s something here for you too. If you’re drawn to unconventional life twists, curious about stepping into the unfamiliar, and open to joining forces to brainstorm and possibly create something new—musically or otherwise—this space might just resonate. 

I once believed I’d spend my life solely in the music world I had mastered. After all, if as Malcolm Gladwell suggests—10,000 hours make an expert (though I often wonder how “expert” defined), why start over?

And yet—I did. Madly, instinctively, without a clear map, I just did.

Here, I offer a glimpse into the two worlds that are complementary to me, and have shaped my path: business, which I’ll expand upon here, and music, which I explore more deeply on the The Stage - Music as an Anchor page. Think of it as my personal MVP—launched into production with imperfections and pending updates, but live and kicking nonetheless.

Some content on this 'Business' page is still held back due a few nuances such as privacy. But what I would share aims to reflect the spirit of my work—whether it’s helping the pharmaceutical world push forward with life-changing R&D through innovation, supporting aviation to become safer, smoother, and more accessible, or enabling emergency communication systems to perform flawlessly under pressure.  

There’s always value to add, always room to improve. That’s what keeps the wheels turning—one mad, deliberate step at a time.
And no, I won’t dive into the AI frenzy here. It’s everywhere, I know. But let me say this: no algorithm can replace a genuinely creative human mind. That much, I stand by.

If you’ve made it this far—thanks. And even if you don't have time to explore everything or check out the other page, I’m really glad you stopped by. If any part of this journey resonates—whether you're drawn to creative ideas, or just feel like jamming on something together, I’d love to connect. I’m always open to good conversations, unexpected collaborations, or purpose-driven projects, also if they’re far from profit. Feel free to drop me a line at EMAIL

The Overture – Music as an Anchor and First Venture

Music was my anchor and, later, my training ground—not just in performance, but in leadership, logistics, and self-management. Even as I stood on stage, I was just as engaged behind the scenes: coordinating dozens of freelance peers, developing programs, drawing up contracts, managing global marketing, promoting concerts, and finding ways to bring music and musical education projects to unserved communities. 

A Change of Key – The Pull Towards Academia and Business

That hands-on experience sparked something deeper: a drive to grow intellectually and expand my toolkit. While still performing, I applied for scholarships in Vienna and ended up with two full offers—one of them from the prestigious Lauder Business School.

It marked a pivotal turn—my dual path began. By day, I dove into Macroeconomics and Global Marketing books. By night, I performed in venues like the Vienna Konzerthaus and got lost in the music of grand Viennese balls. It was an unexpected fusion of disciplines, but one that taught me that growth often lies at the intersection of seemingly different worlds.

This shift eventually led to an MSc, and further down the road, to a deeper integration into global business. Throughout, I’ve kept the same drive—to learn, evolve, and deliver meaningful outcomes wherever I land.

Cadenza into Commerce – Entering the Corporate World

Graduating with merit was not a finale—it was a starting point. I joined tesa Tape on a year-long engagement across Russia, supporting the expansion of adhesive products in the B2B space. It was my first full immersion in international business—rich in complexity, cultural nuance, and practical learning.

Next came Bloomberg, where I focused on global financials and equity data. It was a more technical, structured environment—one that sharpened my analytical edge and exposed me to the inner mechanics of financial systems.

With a desire to strengthen that foundation, I pursued an MSc in Financial Management at the University of Buckingham. It lacked the adrenaline of a concert, sure—but it gave me the framework and tools I’d need to thrive in the world I was stepping into.

Sustaining the Melody – Blending Past and Present

By 2013, I had handed over most of my music projects in Israel—trusting them to friends and partners. Concerts, education programs, community efforts—they kept going, even as I started to focus on other things. I never really left music; it just became something I carried more quietly.

By 2014, I had completed another degree—an MSc—and stepped into new roles—first at GE Healthcare, then at Motorola Solutions in Poland, where I helped lead procurement changes. Later, I joined British Airways, working on innovation projects in the UK during the challenges of COVID-19. Today, I work at Hoffmann-La Roche, focusing on sourcing and digital projects in healthcare.

Music now plays a more personal part in my life. It’s there in quiet evenings, in casual jam sessions with old friends, or just in the sound of my trumpet nearby. The passion is still there—steady, just a bit quieter.

One thing is clear: the skills I built through music—discipline, creativity, teamwork—still help me every day. Whether I’m planning business strategies, managing global projects, or building strong systems, the musician in me still shows up.

This journey hasn’t been about leaving music behind. It’s been about finding a bigger stage. And I’ve learned that real passion doesn’t disappear—it just finds new ways to shine.